Perceived attractiveness of Czech faces across 10 cultures: Associations with sexual shape dimorphism, averageness, fluctuating asymmetry, and eye color.

Research on the perception of faces typically assumes that there are some universal values of attractiveness which are shared across individuals and cultures. The perception of attractiveness may, however, vary across cultures due to local differences in both facial morphology and standards of beauty. To examine cross-cultural consensus in the ratings of attractiveness, we presented a set of 120 non-manipulated photographs of Czech faces to ten samples of raters from both European (Czech Republic, Estonia, Sweden, Romania, Turkey, Portugal) and non-European countries (Brazil, India, Cameroon, Namibia). We examined the relative contribution of three facial markers (sexual shape dimorphism, averageness, fluctuating asymmetry) to the perception of attractiveness as well as the possible influence of eye color, which is a locally specific trait. In general, we found that both male and female faces which were closer to the average and more feminine in shape were regarded as more attractive, while fluctuating asymmetry had no effect. Despite a high cross-cultural consensus on attractiveness standards, significant differences in the perception of attractiveness seem to be related to the level of socio-economic development (as measured by the Human Development Index, HDI). Attractiveness ratings by raters from low-HDI countries (India, Cameroon, Namibia) converged less with ratings from Czech Republic than ratings from high-HDI countries (European countries and Brazil). With respect to eye color, some local patterns emerged which we discuss as a consequence of negative frequency-dependent selection.

Cross-Cultural Evidence for Apparent Racial Outgroup Advantage: Congruence between Perceived Facial Aggressiveness and Fighting Success.

Research into face processing consistently shows an outgroup disadvantage in areas such as recognition memory and emotional identification. Potential ingroup advantage with respect to inferences regarding personality and behavioural outcomes, on the other hand, has not yet been studied. In the present study, we used the faces of male professional mixed martial arts (MMA) fighters of apparent African, European, or mixed-race origin as targets and males from four distant populations that vary in ethnic composition as perceivers. We compared the perceivers' inferences about targets' aggressiveness with the fighters' actual performance in professional MMA championships. Surprisingly, across three distant populations used in the study (Cameroon, Czech Republic, and Turkey), perceivers' inferences based on face rating were more congruent with real-world performance for targets belonging to an apparent racial outgroup (as opposed to ingroup). In an ethnically mixed population (Brazil), perceivers showed the lowest congruence for apparently mixed-race targets. It thus seems that the outgroup disadvantage observed in other face processing domains does not carry over to inferences about aggressive behavioural outcomes. In fact, it seems that this relationship is, if anything, reversed.